Wise corn puffs were first produced in the 50's under the brand name Corn Pixies.
In 1964 under new Borden, Inc. ownership, Wise Snacks produced the first Cheez Doodles branded corn puff in the Old London snack food plant in Bronx, NY.
Crunchy Cheez Doodles were first produced in the late '60s.
Cheez Doodles utilized the iconic “confetti” bag design from the early '70s until 2004
The total volume of Cheez Doodles produced each year can fill 36 Olympic-sized swimming pools .
15 million pounds of Cheez Doodles are produced each year. That is the same weight as 1,000 African Elephants!
In 2005, Wise updated the packaging to a more modern package design.
If lined up end to end, approximately 72 miles of Cheez Doodles are produced each year.
In 2009, the Cheez Dudes became the new brand, or should we say “band,” ambassadors for Cheez Doodles.